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Web 2.0 Moments in the World January 23, 2008

Posted by cjescribano in blogging, user experience, Web 2.0.

It’s always interesting when new technology enters the world. People scramble to react. Some people “get it” so quickly and come up with creative uses almost as soon as the technology arrives. Other people resist kicking and screaming.

Extend the Experience
I remember how startled I was the first time my radio station DJ pointed me to her blog: “That was Stairway to Heaven by Led Zeppelin, and if you want to find out more about the Led Zeppelin Reunion tour, check out my blog at…”

Interact with Your Customers
One night when I was watching Mythbusters, I was distracted by a little bit of bright, animated text at the bottom of the screen asking me, “What’s a wiki?”. Well, it turns out that the Mythbusters have a wiki that gives their fans a number of ways to interact with the show.

Let Customers Decide
Tonight, I saw a commercial for a cartoon on Nickleodeon, El Tigre, which allows kids to vote online for the next episode’s ending. In my opinion, Nick is a real leader in this realm. As far as I know, they are the first to have a show with both an online and a TV presence–that’s iCarly.

Provide the Right Information at the Right Time
I also saw a commercial for a product by Chase that will send your credit card account information to your cell phone when you need it. Imagine that you’re in a store trying to buy a new TV set. You’re falling in love with that high-end model, but you’re not sure you can afford it. Don’t wonder. Find out. Just text Chase, and your account information is sent right to your phone. So, you can make an informed decision.

Create an Alternative Universe Online
More and more connections are happening between the online and offline worlds. More frequently, the “offline” worlds push us to go online to find out more, communicate with other like-minded individuals, and to buy. These are all little breadcrumbs to lead us increasingly online, I think. Take the consumer one step forward–give them what they’re comfortable with, but offer them more online. It’s a strategy that learning professionals can use too.

Web 2.0 is here now. It’s not the future anymore. But still I think, there’s plenty of future for it. And plenty of opportunities to create a whole new world with its capabilities.



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